fazane fox.
brand development

White bag on peach background with green leaf.

Your brand and identity lay the groundwork for turning dreams into reality—and give us the framework to bring your products to life.

We’re not here to invent a brand for you; we’re here to craft products that seamlessly align with the brand you’ve built.

And with the best partners in the industry by our side, we’ll make sure you get there in style!

brand development

Clothing swing tags on peach background.

01/ consultation

Got a head full of ideas but no clue where to start?

Book an hour with Fazane for expert guidance on bringing your brand to life. She’ll help you refine your concept, map out the next steps, and set you up for success—plus, it means we can give you a more accurate project quote.

If you’ve already got a fully developed brand, concept and designs, great—we offer a complimentary one-hour consultation. But if you need that extra strategic direction, a brand consultation is £200 + VAT (and well worth it!).

02/ brand & identity

Brand & Brand Identity is what sets a successful product apart from the rest.

Through our collaborations with leading industry experts, we can help you define and develop a brand that’s built to last.

This should include everything from Market Research and Analysis to Brand Positioning, Architecture, Tone of Voice, Target Market definition, and more.

Without this we won't have a clear enough direction to develop and produce your collection or product.

03/ BRAND BIBLE

Once your Brand and Brand Identity are established, the next step is creating what we like to call a "Brand Bible"—a comprehensive guide that brings everything together.

This should include your finalised branding and identity: Brand Logo, Brand Guidelines, Style Mood boards, Visual Language, Brand Message, and Creative Direction.

Our industry partners will help you develop this essential resource, ensuring we have an even clearer understanding of your vision when designing and producing your collection or products.

04/ LABELLING

With your Brand Bible as our guide, we can advise you on the best approach to labeling your products—covering everything from woven labels to wash care tags and swing tickets.

We’ll also handle production, ensuring everything is ready for seamless application to your products or garments.

05/ presentation

How your customers receive their products or garments is a crucial part of their experience and your brand identity.

Through our industry partnerships, we can guide you to the right support needed for Digital, Print, Packaging, Editorial, Photography, and more.

Once we’ve created the perfect collection or product for you, everything else needs to align seamlessly.

05/ WEBSITES

A strong, user-friendly website is essential for your brand’s online presence.

Through our partnerships, you can get everything from a simple one-page scrolling site to a fully customized CMS + E-Commerce solution.

With their expertise, they can create a memorable and effective digital presence for your brand.

07/ MARKETING

Creating a strong brand identity is just the first step—having a solid marketing strategy is what brings it to life.

That’s where our partners can help. With many years of experience and a fresh perspective, they’ll provide the clarity and direction you need to make your marketing truly effective.

08/ finance

Securing the right funding is essential for launching a fashion brand, providing the resources needed for manufacturing, marketing, and branding.

With the right financial support, your brand can establish a strong identity and stand out in a competitive market.

There are many options available, but we can help guide you in the right direction for your needs.

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“I have loved going through your sketches, they are so beautiful and I adore what you have drawn up - I wish I was able to have a bigger collection and include more designs!”

Sonia / Modest Fashion Label

Get in touch to turn
your idea into reality

Whether you’re a startup or an established designer, we can take your ideas and make your designs a reality.

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