fazane fox.
Brand Strategy & Development

White bag on peach background with green leaf.

Your brand strategy is the foundation for everything that follows.

We’re not here to create a brand for you....we’re here to help bring your product ideas to life in a way that feels commercially smart, aligned and authentic to your vision.

By combining creative thinking, technical development and trusted industry partnerships, we help founders build products with real purpose behind them.

Building Brands Around Purposeful Products

Clothing swing tags on peach background.

01/ consultation

Big idea. Slightly overwhelming product journey ahead. We get it.
Book a consultation with Fazane for expert guidance on developing your concept, understanding the process and figuring out the smartest next steps for your brand or product.
Whether you’re launching something completely new or navigating technical development and production for the first time, these sessions are designed to give founders clarity, direction and realistic commercial insight from the start.
If you already have a fully developed concept and technical direction, we offer a complimentary 30 minute consultation. For founders needing more strategic support, consultations are charged at £250 + VAT.
You can also read more about our consultation process in Fazane’s Journal and book directly with Fazane.

02/ Brand & Identity

Great products need more than just good design...they need a clear brand direction behind them.
Working alongside trusted industry experts, we help founders build strong brand foundations through market research, positioning, target audience definition, tone of voice and strategic product alignment.
Without this clarity, developing a cohesive and commercially viable product range becomes much harder further down the line.

03/ Brand Guidelines & Creative Direction

Once your brand identity has been established, the next step is creating what we like to call a “Brand Bible” — a clear framework that brings your entire brand vision together.
This can include everything from logos and visual identity to tone of voice, creative direction, mood boards and overall brand messaging.
Working alongside trusted creative partners, we help founders build a strong foundation that guides the product development process from start to finish.
The clearer the vision, the stronger and more cohesive the final product becomes.

04/ Labelling & Packaging

Using your brand guidelines as a foundation, we help develop branding and labelling solutions that feel aligned, professional and commercially considered.
From woven labels and wash care labels to swing tickets, packaging and branded finishing details, we manage both development and production to ensure consistency across your products.

05/ Brand Presentation

How your customers experience your product is just as important as the product itself.
Through our trusted industry partnerships, we can connect founders with support across photography, digital content, print, editorial and wider brand presentation.
Once a product has been carefully developed, every customer touchpoint should feel cohesive, aligned and reflective of the brand behind it.

06/ Websites & E-Commerce

A great product still needs a strong digital home behind it.
Through our trusted partners, we can connect founders with support for everything from simple one-page websites to fully customised CMS and e-commerce platforms designed around their products, audience and brand identity.
Because once your product is ready for the world, your online presence should work just as hard as you do.

07/ Marketing Support

Great products still need the right people to discover them.
Through our trusted partners, founders can access marketing support designed to help brands communicate more clearly, launch more confidently and grow more strategically.
From content and campaigns to wider brand direction, the goal is always the same — helping purposeful products reach the audience they deserve.

08/ Finance & Funding

Bringing a product to market requires more than just a good idea — it also needs the right financial foundations behind it.
From development and production to branding, marketing and growth, we help founders better understand the funding options, financial planning and industry support available to them throughout the journey.
Because great products deserve the right commercial support too.

Box open with white tissue paper on peach background
"I can't recommend working with Fazane and the team enough. Especially as someone who didn't have much (or any!) experience with this kind of thing they've been so helpful and come up with ideas that I never would have thought of myself. Ideas that are now some of my favourite things about the range. Very much looking forward to working with them some more!"

katie / founder / peachey vegan

Let’s Bring Your Product To Life

Whether you’re a startup founder, innovative brand or established business, we help bring purposeful products to life through design, development and production.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

follow us