The
Challenge
BLUEE Swimwear, founded by super influencer Meggan Grubb, came to us to develop their Beach-to-Bar collection across Drop 1 and Drop 2, with each style planned in three colourways.
The collection had a strong audience waiting, multiple people involved in the decision-making process and a fast-moving development timeline. Which is lovely in theory, but in production terms usually means one thing: clear communication, tight technical control and a lot of plate-spinning.
The project arrived with early toiles and sketches that needed refining, alongside a brief that continued to evolve throughout development.
There were tight timelines, late-stage design updates, changing fit preferences and some shifting availability for fittings, so the project needed a team who could keep the collection moving without losing sight of fit, quality or production feasibility.
In other words, not just swimwear. Swimwear with many moving parts and very little room for “oops”.
The
Solution
We began with a full development day, fitting the initial toiles on both a professional model and Meggan to capture accurate measurements, understand the intended fit and refine each silhouette properly from the start.
These sessions formed the basis of the initial size chart and detailed fit notes, giving the whole project a clearer technical direction before moving further into sampling.
From there, we managed the full development and production pathway, including fabric and trim sourcing, heat seal and printed label approvals, CAD corrections, full tech packs and factory preparation.
The original CADs needed restructuring, so our design team added stitch details, construction lines and more accurate proportions before building comprehensive tech packs for every style.
To prepare the factory properly, we supplied approved tech packs, updated sketches, the client’s original samples for visual reference, fabric and trim swatches, and held a joint call with the factory before pattern creation began.
Prototypes were then produced, reviewed and refined across several fit rounds, with some reviews completed remotely when the founders were not available.
Once styles were approved for production, we managed bulk fabric and trim ordering, approvals and delivery to the factory.
Drop 1 moved into production and was delivered successfully, with a full AQL quality check completed before delivery to help maintain consistency and reduce avoidable production issues.
As the brief evolved, some Drop 2 styles were removed due to changing fit preferences or delayed feedback, so timelines and production plans had to be adjusted accordingly.
Throughout the project, we continued supporting the team with updated tech packs, feasibility advice, factory communication and quality control.
The finished collection was beautifully received by customers, with strong feedback on both fit and quality.
Phew. Always nice when the internet likes the thing after everyone has sweated over the technical bits behind the scenes.
Thank g*d for Fazane Fox
Because swimwear development looks glamorous right up until you are managing fit, stretch, colourways, trims, tech packs, factory questions, timelines, remote feedback and production approvals all at once.
This project needed more than pretty sketches. It needed technical structure, clear communication, development discipline and production management to take a fast-moving founder-led collection from early toiles through to finished product.
We helped BLUEE turn a high-expectation swimwear concept into a production-ready collection with the fit, finish and quality their audience expected.
Beach-to-bar? Yes.
Chaos-to-commercial-product? Also yes.
“Yes! Everyone has loved the swimwear so much! The quality is amazing.”
MEGGAN / FOUNDER / BLUEE
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